Sunday 11 November 2012

10 Top Ways to Market in Your Real Estate Investing Business

Marketing is the most important part of every business. Here’s my “Top 10″ List of Ways to Market Your Real Estate Investing Business.

1.Voice Blasting

There are plenty of service providers on this one. Take the phone numbers and load them with the brief recording and blast it. (If you don’t have many numbers, it’s better to call yourself!)

2. Calling Ads

For Rent, For Sale, MLS Expired Listings, Foreclosure Listings, Evicting Landlords, etc. You can find many on Craigslist, in your local paper, on your local FSBO websites, etc. You can get an agent to give you MLS Expired Listings. Some of them will have phone numbers, and you could use a data append service to add phone numbers where needed. Same thing goes with foreclosure listings.

3. Door Knocking

Get a list of foreclosures, go to their door, and offer help. Use Microsoft Street & Trips to optimize routes, so you don’t waste time driving around.

4. Direct Mail

Expired Listings – Get a real estate agent to give you Expireds, Cancelleds, Withdrawn, and mail a letter or a postcard. You need to do this in 2-3 steps. It is important to mail to them AS SOON AS they expire. Otherwise, they’ll re-list it and won’t be interested.

5. Bandit Signs

Buy or make bandit signs: “We Buy Houses” or “Sell Your House In 7 Days.” Put them on wood sticks and place as many as possible. Watch out for sign ordinances.

6. Run Newspaper Ads

Under “Houses For Sale” or “Real Estate Services.” Typical ads are: “We Buy Houses,” “Cash for Houses Fast,” “Sell Your House in 7 Days,” etc.

7. Direct Mail

Foreclosure Listings – Subscribe to a list provider. Some title companies or agents will give them to you for free. Filter to narrow down your list – that is CRUCIAL.

8. Direct Mail

Targeted ListsThis is where you totally eliminate competition, but it is more costly to mail than the above.
You can target 30/60/90 days late. You can do saturation mailings (every route in a ZIP – postage gets very low). You can also target different type of loans out there; different type of equity positions; divorces, evictions, owners with different type of liens, etc. Your imagination will produce an endless possibilities.

9. Social Media and Google+

Make sure you’re targeting local (the “diamond is in your back yard”).  Don’t buy properties out of town–too many hassles.

10. Pay-per-Click

Google, Bing, and Facebook Pay-per-Click (PPC) advertising. Make sure your real estate investing business has a website with a squeeze page, so you can capture the leads. Optimization is the key here.










Saturday 16 June 2012